Vecauli Organic Living
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“Vecauli Organic Living”
The project “Vecauli Organic Living” is a food delivery application to target customers who placed importance on health benefits of foods consumed. Organic foods often have more beneficial nutrients. Organic produce contains fewer pesticides. The delivery service can reach more customer and more convenient for customers during the pandemic period. It’s a major trend in the food and beverage industry. Besides design the app, I also design logo design, mockup packaging, 3D wallpaper & animation gif.
R&P
About Organic Food?
Organic foods often have more beneficial nutrients, such as
antioxidants, than their conventionally-grown counterparts and people
with allergies to foods, chemicals or preservatives may find the
symptoms lessen or go away when eating only organic foods. Organic
farming is widely considered to be a far more sustainable alternative
when it comes to food production. The lack of pesticides and wider
variety of plants enhances biodiversity and results in better soil
quality and reduced pollution from fertilizer or pesticide runoff.
Organic foods have gained popularity because people have become
aware of their benefits. They contain no chemical pesticides and
fertilizers and are grown naturally with manure or compost and only
natural pesticides and insecticides are used.
Who is our target audience?
Organic users have a very active lifestyle. They are a part of an engaged and influential consumer
group. Young consumers are most likely to buy into claims like ‘organic’. Millennials (aged 25 -34)
are looking for new experiences for a healthier lifestyle and cleaner living. This is driven by their
enthusiasm to improve their eating habits. The increasing media coverage on food trends and
healthy eating - including bloggers on social media such as Instagram - encourages people to
follow a certain lifestyle. The perception that organic products are healthier motivates consumers to eat more organic food. Especially among the younger consumers, whose desires for healthy food options and concerns about the potential effects of pesticides, hormones, GMO’s and antibiotics, along with the desire to avoid highly-processed food and artificial ingredients are top reasons to eat organic.
Here is more indepth research
Final Outcome
