Illumina is an eco-friendly products 
inspired by sensitivity to lights and around object that helps to intrigue 
or capture the interest of the senses. 
It is a suitable gift products for newborns in the baby bedroom corner to provide 
a soft and relaxing effects for babies rest. It is a three tier lighting box providing
a like atmosphere  of the night sky with its shining stars. Illumina can be used as 
decorative item when it is no longer a child companion. It is made of materials with 
the least environmental impact. It is 100% recyclable and biodegradable. The gift 
is made from recycled  corrugated cardboard which does not lose its quality or 
properties and is also more economical. The box is lined with newspaper cutting 
designs and lined with jute string to bring out the retro and vintage feel to the 
box when use as a decorative item. Illumina targets individuals who would want 
to make a difference and are dedicated to sustainable and eco-friendly living. 
   These people prioritize eco-friendly as their responsibility when choosing a 
   product. Illumina connects with environmentally conscious individuals selecting 
   gifts who are more likely to be artistic and decorative in their perspective of life. 
   This group seem more likely to put the welfare of others before their own.